IP positioning recommendations at The Dough Parlour

February 20, 2024
Playdough in the shape of a rainbow

Dough Parlour created a process that produces playdough from food grade ingredients that is resistant to mold growth. They collaborated with Conestoga Food Research & Innovation Lab to test the shelf-life for the mold-resistant dough. Centre for Commercialization (C4C) identified patentable subject matter and made recommendations on the IP positioning.

"We were so impressed when C4C brought to light certain IPs that we were not aware of. By helping us safeguard our brand globally, C4C has helped us secure our present and future.” - Natalie Sabri, CEO, Dough Parlour

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